Take a Content Cue from Cousin Eddie

Surviving Holiday Parties and Improving Content Are Not Unalike

Colleen Jones Posted by
Colleen Jones

Dec 06 2013

 It’s the holiday season!

With the whoop-de-do and hickory dock.

 - lyrics from Happy Holiday

What comes with every holiday season? Holiday gatherings! Parties, festivities, and potlucks galore. And, inevitably you’ll come across someone a bit like this guy, Cousin Eddie:

While Eddie is hilariously extreme, we all find ourselves this time of year talking to folks a bit like him at times. Read More >

Timely + Technical Doesn’t Mean Cheap + Tactical

Why Content Strategy Has Lasting Business Value

Colleen Jones Posted by
Colleen Jones

Nov 19 2012

If you’re trying to champion a content initiative, sooner or later you will have to explain the value of content and, in particular, getting strategic about it. Let’s take a closer look at two misconceptions you might encounter.

TIMELY = FLEETING?

If you’re dealing with any kind of UX (user experience) or digital product team, you will have to explain the value and relationship to information architecture. Read More >

Content Strategy + Planning for Government

An Interview with Peter Lee, Creative Director of GeorgiaGov

Colleen Jones Posted by
Colleen Jones

Oct 11 2012

PeterLeeCan the government do content strategy right? If Peter Lee’s efforts are any indication, the answer is a resounding “yes.” Peter helmed the recent relaunch of GeorgiaGov, a state government portal that many people visit. Each month, the website gets about 1.3 million page views . This relaunch covered every kind of “re” you can imagine—replatform, redesign, and reimagined content. Read More >

Why Should I Care About Content Strategy?

A Rapid Review of Content Strategy at Work

Lisa Clark Posted by
Lisa Clark

May 01 2012

If you work in interactive, you might think content strategy isn’t your job. Have you ever thought about any questions like these?

  • How often should you Tweet?
  • What is our message?
  • Would a video tell our story more effectively?
  • For our redesign, what content should we keep and what content should we delete?
  • What voice is best and what tone is appropriate when?
  • Read More >

How Content Works at HowStuffWorks.com

An Interview with Conal Byrne, Editor-in-Chief

Colleen Jones Posted by
Colleen Jones

Feb 15 2012

A note from Content Science: Colleen Jones first shared this interview on her personal blog, and we’ve moved it here. We like how this interview sheds some light on the tradeoffs between professional and user generated content. Among the tradeoffs are credibility and quality. As we get ready to release the first results from our Content + Credibility Study, the discussion seems as timely today as it was in 2008. Read More >