The Buying Lifecycle and Visual Content Strategy A Match Made in Content Heaven
In my last post, I walked through visual content strategy and why it needs to be part of your larger content strategy. Now, let's take a look at visual content strategy in action. Visual content can help a user fall in love with a product and take the big step to purchase. But, only if you use the right approach to visual content in the right stages.
LOVE—AND SHOPPING—HAPPEN IN STAGES
Recent work for an online retailer got me thinking about the buying lifecycle and visual content. First, the buying lifecycle is a lot like dating. It has stages or phases. Just as you wouldn't say the same thing to someone you just met as to someone you had dated for 6 months, so you shouldn't say the same thing to a potential customer as you do to a longtime loyal customer. Read More >