tag - differentiation

Aug 09 2010
Colleen Jones posted by
Colleen Jones

Content to Attract People and Content to Keep Them Around

Ian Alexander calls these types of content traffic and trust content. Most companies need both types. He notes

"The implied value of these services/deliverables are very clear. Getting visitors to your site is not at all the same as keeping them there. Inversely paying for good trustbuilding content without a comprehensive search strategy that includes SEO is also shortsighted."  Read More >

Categories: Content Influence, Content Strategy Tags: seo, content, differentiation, principles
Mar 09 2010
Colleen Jones posted by
Colleen Jones

The Future of Wireframes

"IA, content strategy and visual design are quickly converging on the Web. As design becomes democratized and users demand more than the "craigslist experience", business owners are discovering that the way to keep users on a site is to differentiate themselves through intelligent content and innovative design that exist within the natural patterns available to the respective mediums (browsers, phones)."

Learn more from MIX >  Read More >

Categories: Content Strategy Tags: differentiation, innovation

Strategy. Content. Results.