Content Insights Blog

Planning an innovative or effective digital experience today usually demands research and analysis. But, how do you figure out which methods to use? A new book, Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions, has the answer. One of the book's authors, Bella Martin (pictured right), recently took time away from her work at Delta to answer some of my questions about this handy resource.

Tell us, why did you decide to put together a book showcasing design research methods?  Read More >

Our recent Content + Credibility Study focuses on the perception of web content. Being a designer, I was very curious about the outcome of the study because we all know design is the most important and influential part of any communication, right? (Well, not really, but we designers like to think so!) Also, I knew visual design would play a part in the depiction and acceptance of the study itself. So, as I became involved in the study, I thought, how would I take numbers and make them interesting to look at while still seeming credible...and do justice to all the smart thinking and hard work that went into this study? I was off and running…

The Hurdle

As the report designer, I had to focus on visually giving this study credibility in and of itself. The rigorous testing and analysis were all there, but I then needed to execute the physical representation of our report with the same veracity used in the methodology of the study.  Read More >

Let’s see what you think about visual design and its impact on the evaluation of the credibility of a website and its content.

Take the Quiz

1. How important is visual design to a user’s assessment of the credibility of a website?

In a survey of 2,684 people, what percentage do you think discussed “design look” as a big influence on their perception of credibility online?  Read More >

I first published this post on my personal blog in 2009. I haven't seen much improvement in consideration of content for this type of research, so I'm including this post here. Note that Interactions originally made the article publicly available, and now it's available only in the ACM Digital Library.

A Revolution Clearing the Way to Better Health

If you care about persuasion, technology, and health, read "Catalyzing a Perfect Storm" in the November 2009 issue of Interactions. To quote, "We are on the cusp of a persuasion revolution..."  Read More >

Johnny Holland, a popular trade magazine, talked with our own Colleen Jones about the role of content in interaction and persuasive design. Guest host Kristina Mausser, a leading content strategist in her own right, asked smart questions and contributed her insights. The result? A fun and informative conversation that will help you make the most of content AND design to meet your business goals.

Listen to the podcast >
  Read More >