tag - definition

Jan 15 2012
Colleen Jones posted by
Colleen Jones

What's the Difference Between Content Strategy + Content Marketing?

This post originally appeared on my personal blog last year. It's still relevant, so I've shared it with a few edits here.

I pondered this question often over the past several months. Why? One reason was a blog post where Joe Pulizzi explained his take: content strategy and content marketing are essentially the same. That makes sense for Joe, who focuses exclusively on content marketing. If you work on content for purposes beyond marketing, however, thinking about the difference is helpful.  Read More >

Categories: Content Strategy, User Experience Tags: marketing, definition
Jan 07 2012
Colleen Jones posted by
Colleen Jones

What Is Content Strategy?

I originally published this post on August 24, 2008 on leenjones.com. I'm told it's still useful, so I moved it here.

Hear the term "content strategy" often but aren't sure what it means? That's not surprising because different people use the term in very different ways. And as a relatively new term to the user experience (UX) glossary, content strategy's definition is still taking shape. A few takes on content strategy include...  Read More >

Categories: Content Strategy, Content Analysis, User Experience Tags: definition

Strategy. Content. Results.