tag - decisions
The Argument Advantage Why Making the Case Makes Your Content Work
"Life is a bunch of decisions," my mother has said more than once. After many years of making decisions large and small, good and bad, I realize how right she is. Think about how many small decisions you make each day, from what to eat for breakfast to what to wear to what to post on Twitter to the myriads of decisions you make at work. Add to that major life decisions from who to date to where to send your kids to school to how to complete your taxes to whether to get your MBA to whether to start your own business to how to best save for retirement.
Gah. Read More >
5 Reasons to Test Content Why No One Regrets Investing in Testing
The wise Ginny Redish once said, "Too many usability tests focus only on finding information—not on how the information itself works for people.” Amen. But, why is testing whether content works for people a good idea? Why is it worth spending time and money? Let's look at five reasons why.
#5 - Show Progress Quickly
With content, many results take time to achieve. Domain authority doesn't happen overnight. Attracting more qualified sales leads doesn't happen in an instant. Changing perceptions of your brand takes longer than a blink of the eye. In the meantime, you need to involve your team or your client in progress. Why? To build and sustain your momentum. The Progress Principle explains a multi-year research study of work and momentum. Researchers Teresa Amabile and Steven Kramer note that Read More >
With new tools, such as band-aid sensors, and the ubiquity of computing devices, you can now constantly track your mind, body, and actions to learn more about yourself—and realize more of your own potential. The global movement to better understand the collection and meaning of this personal data is called “The Quantified Self.” Let's explore it further.
The Quantified Self Movement
I first became aware of the term “The Quantified Self” while listening to an NPR radio spot featuring John Bradley, a Wired contributor. In it, he discusses Wired's list of 2011's top 400 apps. That number alone speaks to the astounding impact of connectedness in our lives today. But, even more compelling evidence of that “internet of things” is his personal app pick: Sleep as An Droid. Read More >