Toward Content Nuance

Colleen Jones Posted by

Jan 30 2013

Have you ever seen an SNL digital short? Whether you like them or not, you have to check out the one from this week’s Saturday Night Live, YOLO:

You only live once, indeed. And living with a bombardment of conflicting information and misinformation is enough to make us as confused or paranoid as Andy Samberg.

Now, I dig a wide range of media and content, from books to ads to journal articles to tweets, from gossip blogs to research to self-help to literature. Read More >

So What is the Difference Between Information and Content


Colleen Jones Posted by

Oct 25 2012

Huh? Allow me to explain… More than once, I’ve faced this question, “Colleen, so, what is the difference between information and content?” Only recently, as I prepared for a guest lecture at CDC, did I arrive at a simple but useful answer. It’s the so-what factor.


Content answers the question, “So what?” Content explains how a topic or solution or idea relates to you. Read More >

The Argument Advantage

Why Making the Case Makes Your Content Work

Colleen Jones Posted by

Aug 15 2012

“Life is a bunch of decisions,” my mother has said more than once.  After many years of making decisions large and small, good and bad, I realize how right she is. Think about how many small decisions you make each day, from what to eat for breakfast to what to wear to what to post on Twitter to the myriads of decisions you make at work. Read More >

5 Reasons to Test Content

Why No One Regrets Investing in Testing

Posted by

Jul 05 2012

The wise Ginny Redish once said, “Too many usability tests focus only on finding information—not on how the information itself works for people.” Amen. But, why is testing whether content works for people a good idea? Why is it worth spending time and money? Let’s look at five reasons why.


With content, many results take time to achieve. Read More >

Tracking Personal Data for Better Living: An Into to the “Quantified Self”

Lisa Clark Posted by

Jan 12 2012

With new tools, such as band-aid sensors, and the ubiquity of computing devices, you can now constantly track your mind, body, and actions to learn more about yourself—and realize more of your own potential. The global movement to better understand the collection and meaning of this personal data is called “The Quantified Self.” Let’s explore it further.


I first became aware of the term “The Quantified Self” while listening to an NPR radio spot featuring John Bradley, a Wired contributor. Read More >