Content Insights Blog

Your content strategy could very well rely on curation. If you're looking to build an audience through curation, Valeria Maltoni offers some tips.

"What is it that you want people to experience -- read, see, hear, even do in stores or gatherings -- from your business? How can you filter, classify, build upon, and provide existing information to do that?"  Read More >

Curation is certainly a hot topic among content strategists. But what does it mean, and how do you do it successfully? Robert Scoble, one of the web's most respected curators, says it's all about understanding people's passions, seeing patterns that others might overlook, verifying and expanding those patterns ... and keeping a close eye on Twitter.

Learn more from Howard Rheingold's interview >  Read More >

Roni Zeiger of Google describes a curation feature to Pew Internet:

"Health information is obviously an important category of information users are looking for. For this health search feature we decided to offer users one source each from a governmental health agency, a medical institution, and a commercial site. We'll study how users like these choices and continue to iterate."  Read More >