1 in 10 Americans Say Digital Health Content Rescued Them Phillips Healthcare Survey Sheds Light on Trust + Health Innovation
We're keenly interested in credible health content and innovation, so these new research results from Philips Healthcare intrigued us. Americans are open to technology and content in the healthcare experience, but there's still a long way to go before Americans will trust a digital experience almost as much as their doctor.
We're excited about the potential of digital healthcare innovation, especially with the rise of mobile. But, innovation will lag if content isn't an equal consideration to the technology. Connecting patients and doctors with data dumps or confusing instructions or thoughtlessly misleading information will hurt, not help, the healthcare experience and slow adoption of the innovation. So, here's
hoping insisting that this brave new world of digital healthcare is, at Philips might say, sensible enough to include strategic content planning. Read More >