Content Insights Blog

I first posted this essay on my personal blog and have moved it here, with a few small tweaks. This essay gives some insight into why Content Science is pursuing the Content + Credibility Study and why we offer content testing services.

I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the following statement smacked me like a gauntlet:  Read More >

Some of our favorite thinkers and doers in content strategy presented at Content Strategy Forum last week, along with some new voices. (By new, we mean folks who haven't presented as often on the topic, not that they're inexperienced.) Consider us impressed. Here are presentations from two "newbies" that we think you'll find useful.

The mobile industry is catching on. Kudos to Nokia, who recently added a mobile content strategy section to its Web Developer's Library. These simple guidelines are no doubt a sign of things to come in 2011 and establish a solid foundation for mobile development by focusing on what matters most—the user's behavior and the mobile context.

"Mobile sites should not be ‘dumbed down’ versions of the original, but rather a version that has been targeted to a mobile context and user behaviour."  Read More >

Colleen talks content strategy, how to make content more influential, improving a website through content analysis, and the importance of context.

  Read More >

"As web professionals, we craft a context for the opportune moment. But we then need to aim at that context with words that zing. To do that, I believe we have much to learn from kairos."

Read more about kairos from Colleen Jones >  Read More >