tag - content management

Dec 16 2011
Colleen Jones posted by
Colleen Jones

Going Mobile? You Face Some Tough Decisions

Mobile, mobile, mobile. What does it mean for your web content? Many important decisions. We like how Real Story Group summarizes a few key decisions in a recent post. Consider...

  • Which devices to target.
  • Whether to go with mobile apps, web apps, or hybrids.
  • Whether to use existing tools (content or document management systems) or new ones.
  • Architectural implications for managing mobile sites.
  • Whether to change your existing websites and content.

How do you make these decisions confidently, without that sinking feeling in the pit of your stomach that  says "I'm screwed?" By conducting a content analysis. You simply have to take a close look at your content situation to make informed decisions about mobile.  Read More >

Categories: Content Analysis, Mobile Tags: content management
Sep 24 2010
Colleen Jones posted by
Colleen Jones

Content Strategy—It Plays Well With Others

"Prioritized communication goals, working with real copy, on-brand nomenclature and instructional copy, and a better sense of scope beyond mere page count...." are just a few benefits of collaborating with a content strategist, says expert Margot Bloomstein.

 
She discusses these benefits, her thoughts on the content strategy future, and her secret to surviving a big content inventory in this interview with Vertical Measures >
  Read More >
Categories: Content Strategy, Content Analysis Tags: content gaps, content management, content process, communication, people

Strategy. Content. Results.