Content Insights Blog

Yesterday, I spoke at digital360 about the essentials of content strategy. While there, I enjoyed this case study about structuring content. Structured content won't fix all your digital problems, but it promises much. Jason Rhodes of Johns Hopkins University takes us on a delightful tour of the possibilities and a solid process to achieve them.

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Can the government do content strategy right? If Peter Lee's efforts are any indication, the answer is a resounding "yes." Peter helmed the recent relaunch of GeorgiaGov, a state government portal that many people visit. Each month, the website gets about 1.3 million page views . This relaunch covered every kind of "re" you can imagine—replatform, redesign, and reimagine content. That relaunch is also garnering accolades, such as a special innovation award from Center for Digital Government.

Peter kindly took some time to  talk with me about his approach to content strategy.  Read More >

In Part I of our interview with James Deer, GatherContent’s co-founder, we discussed the problem of content chaos in organizations and how to spot the most common content strategy weaknesses. In Part II, we talk to James about content templates, what to do about PDFs, and whether "content strategy" is real or hype.

You mentioned in a blog post that you were worried about spamming versus sending legitimate notifications. Talk about how you balance those concerns in your product.  Read More >

Surpassing 7,000 users and moving from beta into a paid service, GatherContent is gathering steam! On a mission to defeat content chaos in organizations, GatherContent simplifies how content is created, structured, and published. More importantly, GatherContent turns any high-level content strategy into simple, consistent, and executable steps that anyone within an organization can follow. Hailing from Aberdeen, Scotland, co-founder James Deer was kind enough to pop in for a Skype chat and talk to us about content issues that all organizations are wrestling with—and how to begin solving those issues.

What drove you to start GatherContent? What business need did you identify?  Read More >

We're facing a digital world with more ways to publish content than ever. Wouldn't it be handy to make content smart enough to know where to publish and how? Ann Rockley has spent decades figuring that out. A pioneer of structured content and content automation, Ann recently released the second edition of her seminal book, Managing Enterprise Content: A Unified Content Strategy. (New Riders), and was kind enough to talk with me about it.

C: Why have you dedicated your life to intelligent (structured) content? What excites you, personally, the most about it?

A: When I first became a consultant, I was a lone writer. There always seemed to be a requirement to produce a variation of the content for a different audience, or for a different product, or for use in both product content and training...and almost always in both print and Web. There was never enough time to do it all and, if I had no choice, often the quality or the completeness of the content suffered. I was always searching for a better way. Creating content this way is unsustainable.   Read More >