Content Insights Blog

Can the government do content strategy right? If Peter Lee's efforts are any indication, the answer is a resounding "yes." Peter helmed the recent relaunch of GeorgiaGov, a state government portal that many people visit. Each month, the website gets about 1.3 million page views . This relaunch covered every kind of "re" you can imagine—replatform, redesign, and reimagine content. That relaunch is also garnering accolades, such as a special innovation award from Center for Digital Government.

Peter kindly took some time to  talk with me about his approach to content strategy.  Read More >

In Part I of our interview with James Deer, GatherContent’s co-founder, we discussed the problem of content chaos in organizations and how to spot the most common content strategy weaknesses. In Part II, we talk to James about content templates, what to do about PDFs, and whether "content strategy" is real or hype.

You mentioned in a blog post that you were worried about spamming versus sending legitimate notifications. Talk about how you balance those concerns in your product.  Read More >

Surpassing 7,000 users and moving from beta into a paid service, GatherContent is gathering steam! On a mission to defeat content chaos in organizations, GatherContent simplifies how content is created, structured, and published. More importantly, GatherContent turns any high-level content strategy into simple, consistent, and executable steps that anyone within an organization can follow. Hailing from Aberdeen, Scotland, co-founder James Deer was kind enough to pop in for a Skype chat and talk to us about content issues that all organizations are wrestling with—and how to begin solving those issues.

What drove you to start GatherContent? What business need did you identify?  Read More >

The more people you have involved in writing content for your website, the more challenging it can be to produce quality content. How do you make things easier and ensure your project's success? Content strategy can help.

"Dust off your style guide, keep everyone connected, and make sure your CMS is working for you and not against you," says content strategist Sally Bagshaw.  Read More >

Too often, we select a CMS for the wrong reasons—popularity, culture, features, price. As Jonathan Kahn explains, we need a "grown-up CMS selection process," one that includes a selection and customization plan driven by content modeling and task analysis.