Content Strategy + Planning for Government An Interview with Peter Lee, Creative Director of GeorgiaGov
Can the government do content strategy right? If Peter Lee's efforts are any indication, the answer is a resounding "yes." Peter helmed the recent relaunch of GeorgiaGov, a state government portal that many people visit. Each month, the website gets about 1.3 million page views . This relaunch covered every kind of "re" you can imagine—replatform, redesign, and reimagine content. That relaunch is also garnering accolades, such as a special innovation award from Center for Digital Government.
Peter kindly took some time to talk with me about his approach to content strategy. Read More >