If you haven’t been hiding under a rock, you’ve probably heard that Brian Williams lied about coming under enemy fire while reporting from Iraq. (And you’ve seen at least one well-deserved #brianwilliamsmisremembers meme.) The uproar is understandable. Williams abused his credible persona as a news reporter to tell a self-glorifying story that influenced his succession to Tom Brokaw as anchor of NBC Nightly News. Read More >
What do Beyonce and Sharecare have in common? Last week, they both dropped releases as dramatically as dropping the mike. I don’t have to tell you about Beyonce. (Here’s my favorite tweet about the album.
The Beyonce album is by far the weirdest Anchorman 2 promotion yet.
— Jensen Karp (@JensenClan88) December 13, 2013
Yes, I’m an Anchorman fan. Another big release this week, but we’re way off topic now.)
Trust, in this modern world of ours, is in flux. Edelman just released the 2013 Trust Barometer, a global study that gauges people’s trust in government, business, media, and NGOs. The worldwide mood? Skepticism.
THE BAD NEWS
Unfortunately, distrust is still rampant for government, business and NGOs, with the lowest dip in 2012 and some improvement for 2013. The least trusted segment continues to be financial services—not surprising in the global financial climate. Read More >
Today, in the Colony Square building only a few feet away from our office, the leadership at WebMD is letting up to half of the 250 Atlanta staff go. Shocked doesn’t begin to describe my reaction to this health media giant being cut, quite literally, down to size.
WebMD IS health content online to many people. In our study of content and credibility earlier this year, participants rated WebMD as one of the most credible sources of any content, much less health content. Read More >
“What are the best practices?” is a question I’m asked often by folks interested in getting more strategic with content. Whether we’re talking about making content work for mobile, reusing content across multiple channels, advising customers or guiding users, accommodating emerging international markets, or something else, the question comes up. It’s a good question. But, it’s not the first question to ask when planning your content strategy. Read More >
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