posted byLisa Clark
Why Should I Care About Content Strategy? A Rapid Review of Content Strategy at Work
If you work in interactive, you might think content strategy isn't your job. Have you ever thought about any questions like these?
- How often should you Tweet?
- What is our message?
- Would a video tell our story more effectively?
- For our redesign, what content should we keep and what content should we delete?
- What voice is best and what tone is appropriate when?
- Which CMS is best for our needs?
- Who is going to update our content and when?
If so, then I have to break this to you. Content strategy is part of your job.
What to do? Read Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. Margot Bloomstein guides us through the lifecycle and mindset for content strategy. The process begins with defining what you really need to say. It ends with a solid plan, and long-term commitment, for maintaining that content. To illustrate this lifecycle, Bloomstein provides not only approaches from her personal experience but also a range of case studies from non-profits, healthcare, auto, apparel, higher education and many more. That’s a wide variety of budgets, team sizes, and goals. Chances are you'll find many instances in this book that make you say, “Their situation is exactly like ours!” Read More >
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