Content Insights Blog

The use of mobile in the U.S. and around the world is growing faster than you can say “app or mobi site?” The possibilities for mobile are exciting and, at the same time, mind boggling. Where do you start planning the mobile content and experience for users? And, internally, where do you begin planning ownership and process for mobile?

The planning starts before you realize it. It starts with your view of mobile. How you see mobile will affect everything else you plan—for better or for worse. So, it’s worth taking a moment to check your perspective.  Read More >

With new tools, such as band-aid sensors, and the ubiquity of computing devices, you can now constantly track your mind, body, and actions to learn more about yourself—and realize more of your own potential. The global movement to better understand the collection and meaning of this personal data is called “The Quantified Self.” Let's explore it further.

The Quantified Self Movement

I first became aware of the term “The Quantified Self” while listening to an NPR radio spot featuring John Bradley, a Wired contributor. In it, he discusses Wired's list of 2011's top 400 apps. That number alone speaks to the astounding impact of connectedness in our lives today. But, even more compelling evidence of that “internet of things” is his personal app pick: Sleep as An Droid.  Read More >

Years ago, I owned a Blackberry. I know. It's hard to imagine now. I remember distinctly making the decision of whether to purchase an iPhone or Blackberry for my first smartphone. A smart friend tried to nudge me in the right direction.  She said, “If you get the Blackberry, you won’t have apps.”

At the time, I had no experience with mobile apps, so I didn’t appreciate their potential. Now, most smartphones and tablets have applications (apps) of some sort. And, now I own an iPhone full of applications I love and use on a daily basis… as well as applications I downloaded, tried once, and never used again.  Read More >

At Content Science, we believe better content makes for better health. Let's look at a perfect specimen from Daily Challenge. Daily Challenge delivers an email like this one to you each day (after you sign up, of course).

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At Content Science, we love studying content. But, we love experimenting with it even more. Why? Because it's the only way to get results. When we heard about the CDC Flu App Challenge, we knew we had to take it.

We turned feeds of CDC data + content into a web AND mobile site called Flu Shot Finder. The site helps users know flu activity in their area, find a place to get flu vaccine, share a badge after they get a shot, and send a record of their vaccine to their Google Health. (Get the full explanation on Colleen's blog.)  Read More >