Rather like the Force, content powerfully drives marketing. On May 12, the Technology Association of Georgia’s Marketing Society and Social Media Society featured our own Colleen Jones, who emceed an event for marketers ready to become Jedi Masters of content.
Sometimes the best place to begin is the beginning. Colleen quickly kicked off the session by answering the key question “Why content marketing, and why now?” Here’s the gist of the answer, with a bit of Star Wars flair. Read More >