Pinning Down Content Strategy Terms

An Interview with the Authors of The Language of Content Strategy

Kevin Howarth Posted by

Mar 13 2014

It’s easy to take dictionaries for granted. When Samuel Johnson published A Dictionary of the English Language in 1755, England actually lacked a standard dictionary. While even Samuel Johnson acknowledged in the dictionary’s preface that language is too fluid to pin down, his attempt to standardize English helped give it a common reference point and model upon which to build.

This vocabulary dilemma eventually not only faces all languages but also all professions, including content strategy. Read More >

Think Big and Make Magic With Content Strategy and Engineering

Insights from the Intelligent Content Conference

Sally Taylor Posted by

Mar 05 2014

Intelligent Content Conference logoIt’s been five days since we returned from the 6th-annual Intelligent Content Conference (where our own Colleen Jones was a presenter) and our minds are still buzzing from all the ideas and energy there.

Intelligent content, if you’re not familiar with the term, means a whole lot more than just good content. It means content that is adaptable to various formats and devices, reusable for multiple purposes, and highly discoverable, thanks to rich structure and good tagging. Read More >

Content Strategy + Content Engineering Go Together

Like Oreos and Milk

Colleen Jones Posted by

Mar 03 2014

Few things are more frustrating and disappointing than watching a content strategy fail or become delayed because of its technical implementation. To create content magic—the right content for the right people in the right place at the right time—you need both content strategy and content engineering.

When your content strategy factors in engineering considerations and vice versa, you will be much more likely to succeed. Read More >

Learn to Call Your Own Baby Ugly

Lessons Learned in Product Strategy and Entrepreneurship from Colleen Jones

Colleen Jones Posted by

Feb 25 2014

Last week, I spoke at UX Thursday, a wonderful event masterminded by User Interface Engineering and Vitamin T. I shared the pain and pleasure of launching our product, ContentWRX. These slides provide a glimpse of my talk about product strategy and entrepreneurship.

If you care about user experience or product strategy, do make a point of visiting a UX Thursday event in a city near you for a mix of inspiration and practical insights. Read More >

5 Types of Content Silos to Break Down

Before They Stall Your Content Progress and Prevent Your Success

Colleen Jones Posted by

Feb 19 2014

Next week, I’m off to San Jose, CA to present at Intelligent Content Conference (spearheaded by the dynamic content duo of Ann Rockley and Scott Abel). The theme? Breaking down content silos. I’m enthused because the theme is a longstanding concept with new implications today. What hasn’t changed, of course, is the terrible consequence of leaving silos intact. Your content efforts will inevitably stall. Read More >