Becoming Jedi Masters of Content Marketing

TAG Marketing and TAG Social Media Host Out-of-this-World Content Marketing Event

Kevin Howarth Posted by

May 28 2014

Rather like the Force, content powerfully drives marketing. On May 12, the Technology Association of Georgia’s Marketing Society and Social Media Society featured our own Colleen Jones, who emceed an event for marketers ready to become Jedi Masters of content.

Sometimes the best place to begin is the beginning. Colleen quickly kicked off the session by answering the key question “Why content marketing, and why now?” Here’s the gist of the answer, with a bit of Star Wars flair. Read More >

Reflections on Confab Central 2014

Use Data Well and Mature Your Approach

Colleen Jones Posted by

May 21 2014

Like a delightful cake, my takeaways from the premier content strategy event Confab Central have layers. Life is short, so let’s dig into this takeaway treat.

Using Data to Inform Content Decisions

I attended or heard kudos about several presentations that shed light on using data well. Content analysis and content evaluation are top of mind for our teams at Content Science and ContentWRX, so I particularly appreciated these perspectives. Read More >

What Are the Benefits of Content Strategy?

Colleen Jones Posted by

May 08 2014

Why make content strategy part of your organization? Of course, it’s the right thing to do for your users or customers but, just as importantly, you’ll enjoy a host of benefits. To encourage your organization to adopt content strategy, I’m sharing the top 3 benefits of content strategy I’ve seen over the past 4 years.

I’m sharing these benefits not in order of priority but in the order your company or organization likely would experience them. Read More >

Implementing Content Strategy at American Cancer Society

A Practical Look at the Twists, Turns, and Ultimate Triumph

Kevin Howarth Posted by

May 01 2014

Are you familiar with the addictive Candy Crush Saga game? The game roadmap from level to level follows a serpentine path that takes you around mountains, dragons, and castles in unexpected ways. It’s an apt illustration of the saga that implementing content strategy involves—especially within large enterprises or organizations.

Melinda Baker, Digital Experience Architect at the American Cancer Society, likes to use this Candy Crush metaphor to illustrate the practical challenges that content strategists face when balancing the needs of stakeholders, budgets, and internal resources at large organizations. Read More >

Update on Native Advertising Trends + Examples

Sponsored Content Is Getting Results and Attracting FTC Attention

Colleen Jones Posted by

Apr 24 2014

You’re more likely to win the lottery than click on a web banner ad. Not good odds, right? That’s why digital marketers and media have increasingly experimented with native advertising, also known as sponsored content. For marketers, native advertising holds promise as a more effective way to reach potential customers. For media (including social media), sponsored content has potential to supplement their revenue. Read More >