Content Science Announces 2015 Workshop Series and Content Coach Certification

Kevin Howarth Posted by

Dec 10 2014

Atlanta Ga., Nov. 19, 2014 – Content Science announces a series of 2015 workshops and Content Coach Certification for content strategists, user experience designers, marketers, and others leading content initiatives at their organizations. The workshops are designed to build the expertise, skills, and confidence of people leading content initiatives within their organizations.

The workshops focus on topics such as scaling content strategy for midsize and enterprise organizations, measuring and evaluating content effectiveness, and building content teams within complex organizations. Read More >

“Does Your Content Work?” By Content Evaluation Expert Colleen Jones Now On Amazon.com

Kevin Howarth Posted by

Dec 03 2014

Atlanta Ga., Oct. 29, 2014 – “Does Your Content Work?”, the critically acclaimed ebook by author, Content Science Principal, and ContentWRX Cofounder Colleen Jones, is now available on Amazon.com. Featuring a practical rationale and process for evaluating content, the ebook offers anecdotes from leading content evaluation practitioners at Cox Media, Dell, InterContinental Hotels Group, Sharecare, Facebook, PayPal, and more. Read More >

Welcome to Omnichannel Content Strategy

Where Customer-Focused Content and Technology Come Together

Sally Taylor Posted by

Dec 02 2014

Most organizations also employ some level of cross-channel strategy—using content on one channel to point customers to another. But how about multichannel or omnichannel content strategy?

This new kid on the block garnered much discussion at the recent Content Strategy Applied conference at eBay, where presenters including our own Colleen Jones gave us plenty to chew on—especially during the omnichannel panel. Read More >

Sneak a Peek at the New Content Science Space

Our Headquarters Accommodate New Trainings, Events, Software Development, and More

Colleen Jones Posted by

Nov 24 2014

Not long ago, we hosted an open house for select local clients to unveil our new space here in Atlanta, GA. Curious? Here’s a glimpse of our headquarters at 1190 West Druid Hills, Suite T-50.

  Read More >

Scalable Content Strategy: Is It Just a Nice Idea?

I Kick Off Content Strategy Applied USA with a Kicker

Colleen Jones Posted by

Nov 18 2014

I had a blast kicking off Content Strategy Applied USA yesterday in San Jose at eBay. (You know I can’t resist a good rhyme.) In my keynote presentation, I tackled the kicker of content strategy. After you have a successful pilot, how the heck do you scale it across, screens, channels, markets, or more?

Is scaling viable? Is there really a payoff? Read More >