Scalable Content Strategy: Is It Just a Nice Idea?

I Kick Off Content Strategy Applied USA with a Kicker

Colleen Jones Posted by

Nov 18 2014

I had a blast kicking off Content Strategy Applied USA yesterday in San Jose at eBay. (You know I can’t resist a good rhyme.) In my keynote presentation, I tackled the kicker of content strategy. After you have a successful pilot, how the heck do you scale it across, screens, channels, markets, or more?

Is scaling viable? Is there really a payoff? Read More >

Content Science Principal Colleen Jones to Present Keynote Speech at eBay’s Content Strategy Applied Conference

Kevin Howarth Posted by

Nov 17 2014

Atlanta Ga., Oct. 29, 2014 – Author, Content Science Principal, and ContentWRX Cofounder Colleen Jones will present the opening keynote address at eBay’s upcoming content strategy conference.

Jones will open the Content Strategy Applied conference on Monday, Nov. 17 at 9 a.m. with an address on scaling content strategy. The session will lay out a vision and principles to help midsize and enterprise organizations scale content strategy across products, brands, channels, markets, and more. Read More >

Successful Content Marketing Is Not Rocket Science

Insights for Enterprises from CMI’s Joe Pulizzi

Kevin Howarth Posted by

Nov 13 2014

According to Joe Pulizzi, Founder of the Content Marketing Institute, B2B enterprises tend to operate on the “follow the leader” mentality. If one big mechanical engineering company starts using a specific content platform, all of their competitors say, “We’ve got to use that content platform.” Then everyone starts using similar content platforms. But the Content Marketing Institute’s recent B2B Content Marketing research for 2015 suggests that enterprise content marketers need to be leaders—not followers. Read More >

Connecting the Dots Between Lead Generation and Content Strategy

Ryan Johnston of Pardot Explains Why Content Fundamentals Matter To Your Bottom Line

Kevin Howarth Posted by

Nov 06 2014

Connecting lead generation and sales to content might seem like the Holy Grail of content strategy and content marketing, but that connection is often hard to define. And especially when users perform a variety of complex tasks—discovering your brand for the first time, researching solutions, or actually buying—it’s often difficult to pinpoint if, and when, content nudged the buyer in the right direction. Read More >

Content Science Earns Recognition from Davey, CERA Content Awards

Content Work Pays Off, Deserves Honors

Colleen Jones Posted by

Oct 27 2014

Content awards! A few years ago they didn’t extend beyond a nod for copywriting in marketing circles. Today, content work—even the strategic work that takes time to get results—is starting to get the recognition it deserves. So, I’m delighted to share that Content Science recently earned some important kudos.

Top Honors at CERA Awards

cera logoOur work with the niche retailer FootSmart won the CERA (Customer Experience Recognition Awards) in two categories: content discovery and best in show (no, not that best in show). Read More >