Over the past year, I’ve rekindled my love of tennis—playing and watching it. The recent French Open brought us some epic matches. I can’t wait to see what the rest of tennis high season this summer, including the ultimate grandslam Wimbledon, brings. As I watch the pros play and as I work to elevate my own tennis game a level or two, I couldn’t help but notice parallels to building your content capacity. Read More >
If there were a First Commandment of conventional social media wisdom, it would likely be: Thou Shalt Be On Facebook. So, being the good disciple that you are, you’ve spent possibly millions of dollars developing massive Facebook communities and distributing loads of content to feed the masses. Read More >
Rather like the Force, content powerfully drives marketing. On May 12, the Technology Association of Georgia’s Marketing Society and Social Media Society featured our own Colleen Jones, who emceed an event for marketers ready to become Jedi Masters of content.
Sometimes the best place to begin is the beginning. Colleen quickly kicked off the session by answering the key question “Why content marketing, and why now?” Here’s the gist of the answer, with a bit of Star Wars flair. Read More >
Like a delightful cake, my takeaways from the premier content strategy event Confab Central have layers. Life is short, so let’s dig into this takeaway treat.
Using Data to Inform Content Decisions
I attended or heard kudos about several presentations that shed light on using data well. Content analysis and content evaluation are top of mind for our teams at Content Science and ContentWRX, so I particularly appreciated these perspectives. Read More >
Why make content strategy part of your organization? Of course, it’s the right thing to do for your users or customers but, just as importantly, you’ll enjoy a host of benefits. To encourage your organization to adopt content strategy, I’m sharing the top 3 benefits of content strategy I’ve seen over the past 4 years.
I’m sharing these benefits not in order of priority but in the order your company or organization likely would experience them. Read More >
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