Content Insights Blog

Mobile, mobile, mobile. What does it mean for your web content? Many important decisions. We like how Real Story Group summarizes a few key decisions in a recent post. Consider...

• Which devices to target.
• Whether to go with mobile apps, web apps, or hybrids.
• Whether to use existing tools (content or document management systems) or new ones.
• Architectural implications for managing mobile sites.
• Whether to change your existing websites and content.

How do you make these decisions confidently, without that sinking feeling in the pit of your stomach that  says "I'm screwed?" By conducting a content analysis. You simply have to take a close look at your content situation to make informed decisions about mobile.  Read More >

Nielsen recently compared how well advertising on ad networks compared to advertising on a website with quality content. The main criteria? Reaching the right people. In this case, the right people were women of a certain age. Nielsen found that advertising on the website with content of interest to women performed far better than ad networks. (See the "on-target" column below.)

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Good things come...in phases. That's our philosophy with the Content + Credibility Study. To get the most useful insights possible, we've planned three phases for our research.

What's the first phase? It's a survey to help us understand what people think about credible web content. Now, to ensure our survey is a quality survey and not simply a marketing or media poll, we're doing what's called a reliability test. We've launched a dry run of the survey, and then we'll conduct some statistical analyses to check whether people understand the questions the way we planned. Ultimately, the reliability test tells us whether the survey really is measuring what we intended. If not, then we'll adjust it.  Read More >

We're pretty studious here at Content Science. So, the bevy of handy volumes coming out over the next year tingles our bookish minds. We wanted to point out two books coming out very soon that promise to be handy.

Universal Methods of Design: 100 Ways to Research Complex Problems
Part of the beautiful Rockport series, this book summarizes 100 research methods to help you use the right method for the right problem. This book is thorough. How thorough? Well, it even includes an often-forgotten method, content analysis, along with a visualization inspired by one of our reports.  Read More >