Johnny Holland magazine just launched a new column series curated by our own Colleen Jones. In the first article, Getting Started with Content Strategy by Lance Yoder, we see an example of how Cerner Corporation transformed its website from a sales problem into a sales advantage. How? By applying important content principles.
Take ownership of your content.
Cerner's content had been neglected because it didn't have clear ownership. Their web content became dated, disorganized, and even conflicted with what their sales team said. It's hard to make a sale if potential clients don't trust you or your content. Read More >