Content Insights Blog

Johnny Holland magazine just launched a new column series curated by our own Colleen Jones. In the first article, Getting Started with Content Strategy by Lance Yoder, we see an example of how Cerner Corporation transformed its website from a sales problem into a sales advantage. How? By applying important content principles. 

Take ownership of your content.
Cerner's content had been neglected because it didn't have clear ownership. Their web content became dated, disorganized, and even conflicted with what their sales team said. It's hard to make a sale if potential clients don't trust you or your content.  Read More >

Mobile, mobile, mobile. What does it mean for your web content? Many important decisions. We like how Real Story Group summarizes a few key decisions in a recent post. Consider...

• Which devices to target.
• Whether to go with mobile apps, web apps, or hybrids.
• Whether to use existing tools (content or document management systems) or new ones.
• Architectural implications for managing mobile sites.
• Whether to change your existing websites and content.

How do you make these decisions confidently, without that sinking feeling in the pit of your stomach that  says "I'm screwed?" By conducting a content analysis. You simply have to take a close look at your content situation to make informed decisions about mobile.  Read More >

Nielsen recently compared how well advertising on ad networks compared to advertising on a website with quality content. The main criteria? Reaching the right people. In this case, the right people were women of a certain age. Nielsen found that advertising on the website with content of interest to women performed far better than ad networks. (See the "on-target" column below.)

  Read More >

Good things come...in phases. That's our philosophy with the Content + Credibility Study. To get the most useful insights possible, we've planned three phases for our research.

What's the first phase? It's a survey to help us understand what people think about credible web content. Now, to ensure our survey is a quality survey and not simply a marketing or media poll, we're doing what's called a reliability test. We've launched a dry run of the survey, and then we'll conduct some statistical analyses to check whether people understand the questions the way we planned. Ultimately, the reliability test tells us whether the survey really is measuring what we intended. If not, then we'll adjust it.  Read More >