Content Insights Blog

New Digs + New Blog for a New Year

posted by Colleen Jones

2012 has arrived faster you can say “content.” With the new year under way, we’re making a few changes.



We’re sharing a large new space with our former client and friend, Benchmark Brands. Look for us across the street from High Museum.

1375 Peachtree Street NE
Suite 175. Atlanta
GA 30309
Map >

Sending us mail? You don’t have to change a thing. Our mailing address is still our old address.


Adjusting. It’s a big part of content work, and I devote an entire chapter of Clout to thinking through when and how to adjust your content. For us, we have more people (who also happen to be smarter than me), an insane amount of work under our belts, and a whole lot to say. So, the link blog just didn’t make sense anymore.

You might have noticed that we’re tinkering with a new look and new functionality. We’re also broadening the content we contribute. Our goal? To share our curiosity about all things content through interesting announcements, useful essays, helpful how-tos…and a few surprises. Expect to hear from us a couple of times each week.

I’m also moving a few popular posts from my personal blog,, here. What is content strategy? Why is content not copy? Posts that answer those basic questions and more will be here soon.

Cheers to new beginnings!

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