Your content archives can teach you some valuable lessons. As content strategist Richard Ingram says,

"We, quite rightly, focus on the ‘now’ when we’re compiling or tending to our content audits, but I think there’s a lot to be learnt from digging into your archives from time-to-time – especially if that content pre-dates your direct involvement. Learning from past experiences will often help you work out where to focus your skills and budget on next."

Read on at Richard's blog In retrospect >