Running Toward a New Market, Thanks to Content Strategy An Interview with Lauren Schuman of FootSmart
Known for its expertise in foot and lower body health issues, FootSmart took a risk by approaching a new market. They debated and discussed the idea of a specialty shop for a while until latching onto the idea of The Running Shop. Focusing on foot and lower body health products for runners, FootSmart knew The Running Shop had the best chance of working if equipped with powerful content.
Lauren Schuman combined her expertise in online merchandizing and promotion with Content Science’s experience in content strategy to formulate a The Running Shop plan that connects to runners’ interests and intense physical activity. Debuting last week, The Running Shop launched with engaging content ready to go. Read More >