Content Insights Blog

As someone who has worked in marketing and advertising for years, I’ve seen certain words that used to be harmless develop negative connotations. Most of us don’t hear the word “advertisement” without thinking of an annoying interruption. Particularly, the acronym “SEO” (short for search engine optimization) has become associated more and more with spam, manipulation, and trickery.

Shifts in the meaning of words are a natural part of lingual evolution, but these particular buzzwords suffer because of the people who exploit their popularity to make a quick and easy buck.  Read More >

Years ago, I owned a Blackberry. I know. It's hard to imagine now. I remember distinctly making the decision of whether to purchase an iPhone or Blackberry for my first smartphone. A smart friend tried to nudge me in the right direction.  She said, “If you get the Blackberry, you won’t have apps.”

At the time, I had no experience with mobile apps, so I didn’t appreciate their potential. Now, most smartphones and tablets have applications (apps) of some sort. And, now I own an iPhone full of applications I love and use on a daily basis… as well as applications I downloaded, tried once, and never used again.  Read More >

Johnny Holland magazine just launched a new column series curated by our own Colleen Jones. In the first article, Getting Started with Content Strategy by Lance Yoder, we see an example of how Cerner Corporation transformed its website from a sales problem into a sales advantage. How? By applying important content principles. 

Take ownership of your content.
Cerner's content had been neglected because it didn't have clear ownership. Their web content became dated, disorganized, and even conflicted with what their sales team said. It's hard to make a sale if potential clients don't trust you or your content.  Read More >