Content Insights Blog

If you're considering location-based services to boost your mobile marketing, then consider content. If you don't, you're at risk of reaching your customers in the right place but with the wrong message. Learn the basics of content planning for location-based services in this article for Content Marketing Institute from our own Colleen Jones.

Read the article >  Read More >

When you tackle content problems, don't make the mistake of turning to shortcuts such as SEO snake oil. Learn why in this article by Colleen Jones for Smashing Magazine.

Read the article >
  Read More >

The organizers of Content Strategy Forum asked our own Colleen Jones some juicy questions about how people use the web, international content issues, content marketing, and much more.

Listen to the podcast or read the transcript >  Read More >

Sometimes, a checklist is just what you need to move your project or your practice forward.

A Checklist for Content Work
This excerpt from the new book The Elements of Content Strategy covers the essentials.  Read More >

What makes content compelling? Colleen Jones answered that question and more in this fun-yet-informative chat with Kristina Halvorson, author of Content Strategy for the Web.

  Read More >