Content Insights Blog

The mobile industry is catching on. Kudos to Nokia, who recently added a mobile content strategy section to its Web Developer's Library. These simple guidelines are no doubt a sign of things to come in 2011 and establish a solid foundation for mobile development by focusing on what matters most—the user's behavior and the mobile context.

"Mobile sites should not be ‘dumbed down’ versions of the original, but rather a version that has been targeted to a mobile context and user behaviour."  Read More >

This sample chapter from Clout by our own Colleen Jones explains rhetoric.

We're eager to get our hands on this concise introduction to content strategy by thought leader Erin Kissane. Look for it in January 2011.

Learn more at A Book Apart  >  Read More >

The intranet wasteland—that's what we call a large company's intranet landscape when it's littered with web applications and websites that aren't connected. Is there hope to revive the intranet? We're optimistic about interoperability (content management interoperability standards, or CMIS). Imagine connecting content and data from different intranet sites and applications, without all the messy migrations. Genius.

Learn more from CMS Wire >  Read More >

Craving comments for your blog or website? Try text. As Tom Johnson explains, textual content is what really matters to your users. So, he asks, "Shouldn’t a content expert play a role in shaping and planning that content?"

"Content includes more than text. ... But the kingpin of it all is text. Words. And this is the writer’s domain. Rather than trying to move beyond text, maybe we should embrace our strength."  Read More >