Content Insights Blog

Wired just published a fascinating article about how web content and communication make health decisions easier and quicker.

" 'If you think about the way you go to a doctor, it’s kind of upside down. In a 10-minute visit, six or seven minutes are spent gathering background information...Then we do a quick exam and run a test, and then spend the last few seconds talking about what we’re going to do,' Livingston [a doctor] said.  Read More >

Jumping into social media? First look at your content.

"Your content gives you a presence. It’s like your circle of your influence, and without influence, there is no social media presence. ... Whatever you need to promote, it can be promoted through social media, but the actual message exists in the form of content on your website or blog."  Read More >

Would you build an art gallery without first considering the art? Of course not. So don't build a website without first considering the content.

"It's time to give content the attention it deserves."  Read More >

 Where do people go for health content? The Internet. But, they often leave unable to use, trust, or act on that content. 

"Health plans, drug companies, and other providers of online health resources can increase the relevance and influence of their Web sites if they focus on site usability, bolster the credibility of their content, and bridge the gap between the Web and the point of care."  Read More >

If SXSW 2010 is any indication, the design community sees value in content strategy. Take it from designer Chris Fahey, who said:

"The biggest way to show your product's personality is through your content strategy."  Read More >