Content Insights Blog

Recently, I shared my perspective on why mobile is not a channel. That begs the question, “What is it?”

I see mobile as a collection of touchpoints.  Read More >

Strategy can take so much work that we lose connection to execution. Execution is important. If you implement a fantastic strategy poorly, you might as well not have a strategy at all. It won't work.

That's why I welcomed the chance to mobilize this website. To keep it interesting, we ate our own dogfood by following our own advice. The effort reminded us of some handy lessons.  Read More >

The use of mobile in the U.S. and around the world is growing faster than you can say “app or mobi site?” The possibilities for mobile are exciting and, at the same time, mind boggling. Where do you start planning the mobile content and experience for users? And, internally, where do you begin planning ownership and process for mobile?

The planning starts before you realize it. It starts with your view of mobile. How you see mobile will affect everything else you plan—for better or for worse. So, it’s worth taking a moment to check your perspective.  Read More >

I originally shared this post on my personal blog in July, 2010. It's quite popular, so I've moved it here.

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric by seeing what individual, or influencer, has the clout to drive the most clicks to...Fast Company!  Read More >

I first posted this essay on my personal blog and have moved it here, with a few small tweaks. This essay gives some insight into why Content Science is pursuing the Content + Credibility Study and why we offer content testing services.

I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the following statement smacked me like a gauntlet:  Read More >