Content Insights Blog

Shopped for a Father's Day card lately? You'll see plenty of golfing, fishing, and barbecuing themes. While my father enjoys many of those hobbies, that's not what stands out most to me about him. What stands out to me are two things:

1. As an electrical engineer, he could fix any appliance in the house, from the TV to the oven to the sewing machine. (The ice maker was his nemesis for a while, but eventually my dad even fixed that.)  Read More >

"How on earth did we plan trips before the Internet?" my friend, Kate, and I pondered out loud as we chatted about summer vacations.

"I remember growing up my parents used to write to hotels and parks asking for brochures, and that was pretty much all we had to decide on a family vacation," she said.   Read More >

In my last post, I explained what sponsored content (or native advertising) is. Since then, two rather juicy and high-stakes experiments in sponsored content launched. Let's take a look at each for lessons they might offer media properties and marketers.

Yahoo!: Tumblr Serves Native Ads

After acquiring Tumblr, Yahoo! added sponsored content within two weeks. What exactly is the change? Each time you log into your Tumblr dashboard, you'll see a sponsored post featured, such as this one on the right for a new family TV show:  Read More >

Sponsored content, branded content, and native advertising. Oh my. When it comes to content, we're not in Kansas anymore. As the worlds of marketing and publishing collide, you might hear such terms thrown around. Let's take a closer look at these terms and their implications for marketers and media properties.

First Things First: Definitions + Examples

Branded content, sponsored content, and native advertising are sometimes used interchangeably, but there is an important distinction.  Read More >

We've heard for 10-15 years now that organizational silos—or teams and departments that don't coordinate with each other—hurt content. Does that ever really get solved? We know that a governance framework helps tremendously. But, that alone will never completely cure "silo syndrome." Why? Because even with the best process, the clearest roles and responsibilities, and the most useful training or documentation, at the end of the day people involved in enterprise content must want to help each other out. 

This plain truth nagged me recently as I planned training about content  governance for a global company (a company with plenty of silos and process kinks to smooth out). That's why I was thrilled to discover new research that sheds light on the business power of helping each other.   Read More >