Content Insights Blog

I recently had the distinct pleasure of becoming a MINI Cooper owner. 



(That's me looking happy.)

The delightful experience of picking out and getting to know my MINI got me thinking about content architecture in a new way. Architecture connects content strategy and content management. Because architecture isn't visible and might seem dry, it sometimes gets short shrift. Getting the MINI reminded me why architecture deserves more of our attention.  Read More >

Congratulations, you've launched a new approach to content. You took the time to conduct analysis, form a strategy, and plan the right implementation. Now what? You need to keep your approach to content going. Make it sustainable and repeatable, in other words. How do you do that? By putting a system of governance in place.

Get a Glimpse into Content Governance

Governance of web content is a system of  Read More >

Planning an innovative or effective digital experience today usually demands research and analysis. But, how do you figure out which methods to use? A new book, Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions, has the answer. One of the book's authors, Bella Martin (pictured right), recently took time away from her work at Delta to answer some of my questions about this handy resource.

Tell us, why did you decide to put together a book showcasing design research methods?  Read More >

This very short post appeared on my personal blog. I've had a few requests for it, and Erin Kissane kindly quoted it in The Elements of Content Strategy. (If you haven't read that book, give yourself a treat and do so right away.)

I recently read the book Neuro Web Design. Useful? Yes. Clear explanation of psychology in persuasive websites? Yes. All you need to know about persuasive websites? No. And that's okay—even good.  Read More >

If I had to describe the past 5 years of my career in one word, I'd say variety. Nothing keeps my geek juices flowing better than consulting with a government agency one month, a large corporation the next, and a startup the next. Why? Because my brain has to adapt quickly. So, I see patterns that aren't obvious to me otherwise. (The patterns help me shift from context to another.) One pattern I've noticed is that just about everyone offers a product. But, not everyone knows it.

Yes, Even You Offer a Product

A product is a good, service, or idea for a market. Let's take a university, for example. Does a university offer a product? You might be thinking no. I'm convinced the answer is yes. Hear me out for just a moment. The product is education, and it commonly takes form as a degree program. The exact products and their features might vary for different universities. For example, University of Georgia offers 3 types of MBA programs, while Georgia State University offers 4 MBA programs.  Read More >