Content Strategy – It Plays Well With Others

Colleen Jones Posted by

Sep 24 2010

“Prioritized communication goals, working with real copy, on-brand nomenclature and instructional copy, and a better sense of scope beyond mere page count….” are just a few benefits of collaborating with a content strategist, says expert Margot Bloomstein.

She discusses these benefits, her thoughts on the content strategy future, and her secret to surviving a big content inventory in this interview with Vertical Measures >