Welcome to Omnichannel Content Strategy

Where Customer-Focused Content and Technology Come Together

Sally Taylor Posted by

Dec 02 2014

Most organizations also employ some level of cross-channel strategy—using content on one channel to point customers to another. But how about multichannel or omnichannel content strategy?

This new kid on the block garnered much discussion at the recent Content Strategy Applied conference at eBay, where presenters including our own Colleen Jones gave us plenty to chew on—especially during the omnichannel panel. Read More >

Sneak a Peek at the New Content Science Space

Our Headquarters Accommodate New Trainings, Events, Software Development, and More

Colleen Jones Posted by

Nov 24 2014

Not long ago, we hosted an open house for select local clients to unveil our new space here in Atlanta, GA. Curious? Here’s a glimpse of our headquarters at 1190 West Druid Hills, Suite T-50.

  Read More >

Scalable Content Strategy: Is It Just a Nice Idea?

I Kick Off Content Strategy Applied USA with a Kicker

Colleen Jones Posted by

Nov 18 2014

I had a blast kicking off Content Strategy Applied USA yesterday in San Jose at eBay. (You know I can’t resist a good rhyme.) In my keynote presentation, I tackled the kicker of content strategy. After you have a successful pilot, how the heck do you scale it across, screens, channels, markets, or more?

Is scaling viable? Is there really a payoff? Read More >

Content Science Workshop Schedule for 2015

Earn Your Content Coach Certification

Colleen Jones Posted by

Oct 20 2014

Great news! We’re hosting a series of 1-day workshops in 2015. Here’s the scoop.

Why a Workshop Series?

I’ve enjoyed giving a variety of workshops and presentations over the past 5 years for clients and events. The workshops in this series represent fine-tuned material, tested activities, and surprise guests, presented in our killer new space.

I designed these workshops to build your expertise, skills, and confidence in leading content initiatives—or to do so for members of your team. Read More >

Beyond Translation: Lessons in International Content Strategy

Unexpected and Valuable Insights from Expert Alan Porter of Caterpillar

Kevin Howarth Posted by

Jun 26 2014

So you’re deciding on what languages your website will feature in Africa. Someone at the meeting says, “How about Chinese?” Chinese? In Africa? You’d likely laugh and ask for a more serious response. However, when Alan Porter, Content Marketing Manager at Caterpillar, studied customers in Africa, he discovered that migrant Chinese workers comprise a significant amount of the workforce. After his analysis, the business case clearly showed that Chinese was a must for their content. Read More >