So you’re deciding on what languages your website will feature in Africa. Someone at the meeting says, “How about Chinese?” Chinese? In Africa? You’d likely laugh and ask for a more serious response. However, when Alan Porter, Content Marketing Manager at Caterpillar, studied customers in Africa, he discovered that migrant Chinese workers comprise a significant amount of the workforce. After his analysis, the business case clearly showed that Chinese was a must for their content. Read More >
If there were a First Commandment of conventional social media wisdom, it would likely be: Thou Shalt Be On Facebook. So, being the good disciple that you are, you’ve spent possibly millions of dollars developing massive Facebook communities and distributing loads of content to feed the masses. Read More >
Next week, I’m off to San Jose, CA to present at Intelligent Content Conference (spearheaded by the dynamic content duo of Ann Rockley and Scott Abel). The theme? Breaking down content silos. I’m enthused because the theme is a longstanding concept with new implications today. What hasn’t changed, of course, is the terrible consequence of leaving silos intact. Your content efforts will inevitably stall. Read More >
At Content Science, we enjoy few things more than talking with smart clients and colleagues about their challenges and successes with digital content. So, it’s no surprise that we feature interviews filled with stories that teach and inspire on this blog, Content Insights. We’ve assembled our 2013 conversations here. New to our blog? So busy you missed one of our content interviews? Read More >
What do Beyonce and Sharecare have in common? Last week, they both dropped releases as dramatically as dropping the mike. I don’t have to tell you about Beyonce. (Here’s my favorite tweet about the album.
The Beyonce album is by far the weirdest Anchorman 2 promotion yet.
— Jensen Karp (@JensenClan88) December 13, 2013
Yes, I’m an Anchorman fan. Another big release this week, but we’re way off topic now.)
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