I had a blast kicking off Content Strategy Applied USA yesterday in San Jose at eBay. (You know I can’t resist a good rhyme.) In my keynote presentation, I tackled the kicker of content strategy. After you have a successful pilot, how the heck do you scale it across, screens, channels, markets, or more?
Is scaling viable? Is there really a payoff? Read More >
Great news! We’re hosting a series of 1-day workshops in 2015. Here’s the scoop.
Why a Workshop Series?
I’ve enjoyed giving a variety of workshops and presentations over the past 5 years for clients and events. The workshops in this series represent fine-tuned material, tested activities, and surprise guests, presented in our killer new space.
I designed these workshops to build your expertise, skills, and confidence in leading content initiatives—or to do so for members of your team. Read More >
So you’re deciding on what languages your website will feature in Africa. Someone at the meeting says, “How about Chinese?” Chinese? In Africa? You’d likely laugh and ask for a more serious response. However, when Alan Porter, Content Marketing Manager at Caterpillar, studied customers in Africa, he discovered that migrant Chinese workers comprise a significant amount of the workforce. After his analysis, the business case clearly showed that Chinese was a must for their content. Read More >
If there were a First Commandment of conventional social media wisdom, it would likely be: Thou Shalt Be On Facebook. So, being the good disciple that you are, you’ve spent possibly millions of dollars developing massive Facebook communities and distributing loads of content to feed the masses. Read More >
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