Next week, I’m off to San Jose, CA to present at Intelligent Content Conference (spearheaded by the dynamic content duo of Ann Rockley and Scott Abel). The theme? Breaking down content silos. I’m enthused because the theme is a longstanding concept with new implications today. What hasn’t changed, of course, is the terrible consequence of leaving silos intact. Your content efforts will inevitably stall. Read More >
At Content Science, we enjoy few things more than talking with smart clients and colleagues about their challenges and successes with digital content. So, it’s no surprise that we feature interviews filled with stories that teach and inspire on this blog, Content Insights. We’ve assembled our 2013 conversations here. New to our blog? So busy you missed one of our content interviews? Read More >
What do Beyonce and Sharecare have in common? Last week, they both dropped releases as dramatically as dropping the mike. I don’t have to tell you about Beyonce. (Here’s my favorite tweet about the album.
The Beyonce album is by far the weirdest Anchorman 2 promotion yet.
— Jensen Karp (@JensenClan88) December 13, 2013
Yes, I’m an Anchorman fan. Another big release this week, but we’re way off topic now.)
For both travelers and health clinicians who provide pre-travel consultations, the Centers for Disease Control and Prevention’s (CDC) Travelers’ Health website serves as a well-known and crucial resource. The CDC must provide authoritative and understandable content about travel health for two particular audiences, each with their own needs and demands. But,when the CDC tried to be all things to all audiences, their website ended up providing too much information that often overwhelmed people. Read More >
If you think better design and better content can improve the healthcare experience, then you would have loved Healthcare Experience Design 2013. Couldn’t make it? Let me share a few highlights.
The theme behavior change pervaded the conference. That might sound a bit geeky or psycho-babbly. However, at this conference, it didn’t come across that way. Everyone there, from the organizers to the speakers to the participants, was into the topic of influencing behavior. Read More >
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