Beyond Translation: Lessons in International Content Strategy

Unexpected and Valuable Insights from Expert Alan Porter of Caterpillar

Kevin Howarth Posted by

Jun 26 2014

So you’re deciding on what languages your website will feature in Africa. Someone at the meeting says, “How about Chinese?” Chinese? In Africa? You’d likely laugh and ask for a more serious response. However, when Alan Porter, Content Marketing Manager at Caterpillar, studied customers in Africa, he discovered that migrant Chinese workers comprise a significant amount of the workforce. After his analysis, the business case clearly showed that Chinese was a must for their content. Read More >

Content Workings: A Roundup of Reads

Tips, trends, and Techniques to Make Your Content More Effective

Colleen Jones Posted by

Jun 03 2014

How do you evaluate your content and make it more effective? Our new library over at ContentWRX seeks to answer that question and more. Here’s a roundup of recent articles:

The New Truths About Facebook Visibility

If there were a First Commandment of conventional social media wisdom, it would likely be: Thou Shalt Be On Facebook. So, being the good disciple that you are, you’ve spent possibly millions of dollars developing massive Facebook communities and distributing loads of content to feed the masses. Read More >

5 Types of Content Silos to Break Down

Before They Stall Your Content Progress and Prevent Your Success

Colleen Jones Posted by

Feb 19 2014

Next week, I’m off to San Jose, CA to present at Intelligent Content Conference (spearheaded by the dynamic content duo of Ann Rockley and Scott Abel). The theme? Breaking down content silos. I’m enthused because the theme is a longstanding concept with new implications today. What hasn’t changed, of course, is the terrible consequence of leaving silos intact. Your content efforts will inevitably stall. Read More >

A Collection of Our Content Interviews This Year

A Roundup of Our Conversations with Clients and Colleagues in 2013

Colleen Jones Posted by

Dec 30 2013

At Content Science, we enjoy few things more than talking with smart clients and colleagues about their challenges and successes with digital content. So, it’s no surprise that we feature interviews filled with stories that teach and inspire on this blog, Content Insights. We’ve assembled our 2013 conversations here. New to our blog? So busy you missed one of our content interviews? Read More >

Sharecare Changes Game in Healthcare Content with AskMD

The Release of AskMD Is Like a Mike Drop...Boom

Colleen Jones Posted by

Dec 17 2013

What do Beyonce and Sharecare have in common? Last week, they both dropped releases as dramatically as dropping the mike. I don’t have to tell you about Beyonce. (Here’s my favorite tweet about the album.

Yes, I’m an Anchorman fan. Another big release this week, but we’re way off topic now.)

Let’s talk a bit about Sharecare’s AskMD mobile application. Read More >