For both travelers and health clinicians who provide pre-travel consultations, the Centers for Disease Control and Prevention’s (CDC) Travelers’ Health website serves as a well-known and crucial resource. The CDC must provide authoritative and understandable content about travel health for two particular audiences, each with their own needs and demands. But,when the CDC tried to be all things to all audiences, their website ended up providing too much information that often overwhelmed people. Read More >
If you think better design and better content can improve the healthcare experience, then you would have loved Healthcare Experience Design 2013. Couldn’t make it? Let me share a few highlights.
The theme behavior change pervaded the conference. That might sound a bit geeky or psycho-babbly. However, at this conference, it didn’t come across that way. Everyone there, from the organizers to the speakers to the participants, was into the topic of influencing behavior. Read More >
Content strategy creates the foundation for all other marketing strategies. A bold statement? As Chair of the Technology Association of Georgia’s (TAG) Marketing Society, I feared a backlash from our fantastic moderator and panelists once they digested this main assertion of our upcoming March 28 TAG Marketing event about content strategy.
Instead, these experts from Google, Forrester Research, SunTrust Bank, Prominent Placement, and ANNUITAS all agreed with the premise—and they are just as excited to make the case for content as a foundational marketing strategy. Read More >
Yesterday, I spoke at digital360 about the essentials of content strategy. While there, I enjoyed this case study about structuring content. Structured content won’t fix all your digital problems, but it promises much. Jason Rhodes of Johns Hopkins University takes us on a delightful tour of the possibilities and a solid process to achieve them.
In too many organizations, content and usability are woefully separated. How many times have you witnessed or experienced usability testing where there is a placeholder for content, rather than the actual content? Dr. Carol Barnum points out that usability testing without considering content misses the whole point.
In many organizations, content and usability often operate in different siloes. Why do they need to be working closer together? Read More >
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