At first glance, a distributed publishing model, over 1 million pages, and varied, diverse audiences present an intimidating content challenge for National Instruments. But Web Content Producer Lauren Moler tackled this challenge using mental models (inspired by Indi Young’s book Mental Models) that visualize the connection between specific user tasks and content. For Lauren, using these mental models helped quickly identify content gaps and more effectively reinforced the importance of meeting user needs. Read More >
When you want to buy a camera, are you more likely to ask about what camera has the best burst rate? Or will you ask which camera will best take pictures of a soccer game? Jared Spool, CEO & Founding Principal of User Interface Engineering, says that too many companies act as if customers care more about features such as burst rate. Read More >
Yes, says an independent evaluation published in The Lancet. The CDC-led campaign in the United States, called TIPS, featured emotionally evocative content from former smokers about the painful consequences of smoking. Unlike past antismoking campaigns in America that focused on the risk of death in the future, this campaign focused on the bad things that can happen soon, such as suffering and recovering from a heart attack. Read More >
While most famous for his role as Captain Kirk in the Star Trek franchise, the ever-youthful 82-year-old William Shatner is arguably just as famous for being…well, William Shatner. A unique cultural character whose celebrity spans six decades, William Shatner seems to entertain us in whatever situation he performs including as the—closing keynote speaker at Content Marketing World 2013.
Why our continued fascination with William Shatner? Read More >
In the hyper-competitive world of MBA programs, content matters. Prospective students range from those just a couple of years into their career to high-powered executives looking to deepen their leadership abilities. With such different audiences seeking MBA programs in an information-saturated age, the Terry College of Business at University of Georgia realized it needed to more effectively compete and cut through the noise. Read More >
- 1 of 10
- Next Page »