The 4 Es of an Influential (and Intelligent) Content System

Use These Elements to Create a Smart, Effective System for Your Content

Colleen Jones Posted by

Jan 27 2015

When we are blind to systemic causes of problems, all the solutions we try will likely make matters worse.

Esther Derby

How can your organization design a smart solution for making your content influential? Think in terms of a system. A collection of one-off content tactics or tricks won’t achieve any BHAG (big hairy audacious goal) and won’t sustain smaller successes over time. Read More >

A Little Help for Those Content Resolutions

Incentives on Tools + Training to Overpower Procrastination + Jump Start Your Success

Colleen Jones Posted by

Jan 04 2015

It’s the first full week of January…time to start on those resolutions for 2015! (For a handy piece on developing habits to automate keeping any resolution, I recommend Eric Barker’s How to Stop Procrastinating.)  If your resolutions involve content, then I have some good news. We’re offering some extra incentive on training and tools to make developing good content habits easier. Read More >

The Year’s Best of Content Science Presentations

A Roundup of Presentation Insights from 2014

Kevin Howarth Posted by

Dec 31 2014

While we like researching, developing, and publishing ideas from our Content Science headquarters, we love sharing those ideas with the world through our many speaking engagements. In 2014, our own Colleen Jones covered the globe from Sydney to Chicago, sharing important developments in content strategy and content evaluation. Let’s look back at the best of Content Science presentations with quick summaries, key insights, and links to details. Read More >

The Year In Content Insights Interviews

Key Interview Insights from Our Clients and Colleagues in 2014

Kevin Howarth Posted by

Dec 22 2014

As the field of content strategy continues to grow, evolve, and become more complex, we find ourselves spoiled with a front row seat to hearing about these changes by interviewing the industry’s brightest minds. Throughout 2014, we captured countless insights from many shining content strategy stars. We don’t want to forget these insights going into 2015, so we’ve rounded up the key insights from each person we interviewed during the year and provided you a link to the full interview. Read More >

Welcome to Omnichannel Content Strategy

Where Customer-Focused Content and Technology Come Together

Sally Taylor Posted by

Dec 02 2014

Most organizations also employ some level of cross-channel strategy—using content on one channel to point customers to another. But how about multichannel or omnichannel content strategy?

This new kid on the block garnered much discussion at the recent Content Strategy Applied conference at eBay, where presenters including our own Colleen Jones gave us plenty to chew on—especially during the omnichannel panel. Read More >