With Content Curation, Keep Your Feet on the Ground + Keep Reaching for the Stars

Lessons from the Late Casey Kasem

Kevin Howarth Posted by

Jul 10 2014

As a kid in the 1980s, I liked music. A lot. I asked for and received vinyl albums for Christmas and birthdays, and I constantly listened to the radio. Above all, I eagerly awaited each Sunday for the Holy Grail of music: Casey Kasem’s American Top 40. For me, through masterful content curation it distilled the best of the best songs into four hours of radio. Read More >

Beyond Translation: Lessons in International Content Strategy

Unexpected and Valuable Insights from Expert Alan Porter of Caterpillar

Kevin Howarth Posted by

Jun 26 2014

So you’re deciding on what languages your website will feature in Africa. Someone at the meeting says, “How about Chinese?” Chinese? In Africa? You’d likely laugh and ask for a more serious response. However, when Alan Porter, Content Marketing Manager at Caterpillar, studied customers in Africa, he discovered that migrant Chinese workers comprise a significant amount of the workforce. After his analysis, the business case clearly showed that Chinese was a must for their content. Read More >

Getting into the Swing of Content Capacity

Inspiration from Tennis to Mature and Scale Your Content Approach

Colleen Jones Posted by

Jun 19 2014

Over the past year, I’ve rekindled my love of tennis—playing and watching it. The recent French Open brought us some epic matches. I can’t wait to see what the rest of tennis high season this summer, including the ultimate grandslam Wimbledon, brings. As I watch the pros play and as I work to elevate my own tennis game a level or two, I couldn’t help but notice parallels to building your content capacity. Read More >

Content Workings: A Roundup of Reads

Tips, trends, and Techniques to Make Your Content More Effective

Colleen Jones Posted by

Jun 03 2014

How do you evaluate your content and make it more effective? Our new library over at ContentWRX seeks to answer that question and more. Here’s a roundup of recent articles:

The New Truths About Facebook Visibility

If there were a First Commandment of conventional social media wisdom, it would likely be: Thou Shalt Be On Facebook. So, being the good disciple that you are, you’ve spent possibly millions of dollars developing massive Facebook communities and distributing loads of content to feed the masses. Read More >

Becoming Jedi Masters of Content Marketing

TAG Marketing and TAG Social Media Host Out-of-this-World Content Marketing Event

Kevin Howarth Posted by

May 28 2014

Rather like the Force, content powerfully drives marketing. On May 12, the Technology Association of Georgia’s Marketing Society and Social Media Society featured our own Colleen Jones, who emceed an event for marketers ready to become Jedi Masters of content.

Sometimes the best place to begin is the beginning. Colleen quickly kicked off the session by answering the key question “Why content marketing, and why now?” Here’s the gist of the answer, with a bit of Star Wars flair. Read More >