Pinning Down Content Strategy Terms

An Interview with the Authors of The Language of Content Strategy

Kevin Howarth Posted by
Kevin Howarth

Mar 13 2014

It’s easy to take dictionaries for granted. When Samuel Johnson published A Dictionary of the English Language in 1755, England actually lacked a standard dictionary. While even Samuel Johnson acknowledged in the dictionary’s preface that language is too fluid to pin down, his attempt to standardize English helped give it a common reference point and model upon which to build.

This vocabulary dilemma eventually not only faces all languages but also all professions, including content strategy. Read More >

Content Strategy + Content Engineering Go Together

Like Oreos and Milk

Colleen Jones Posted by
Colleen Jones

Mar 03 2014

Few things are more frustrating and disappointing than watching a content strategy fail or become delayed because of its technical implementation. To create content magic—the right content for the right people in the right place at the right time—you need both content strategy and content engineering.

When your content strategy factors in engineering considerations and vice versa, you will be much more likely to succeed. Read More >

An Excerpt from Does Your Content Work?

And 3 Things to Know About My New Book

Colleen Jones Posted by
Colleen Jones

Feb 10 2014

Cover of Does Your Content Work?After months of research, planning, and writing, I’m delighted to say that my new book with New Riders is now available. This book focuses on starting to evaluate your content—answering that deceptively simple question, “Does your content work?”

Speaking of questions, you might have a few about this book. I’m sharing 3 key things to know as well as a sample. Read More >

2 Critical Types of Content Analysis

And What They Mean for Your Content Strategy

Colleen Jones Posted by
Colleen Jones

Jan 23 2014

In user experience, content strategy, and content marketing circles, sooner or later you’ll hear talk of content analysis. If you listen to the chatter about analysis methods ranging from content auditing to eye tracking, you might be intrigued, confused—or a little of both.

Content analysis is an area where it’s easy to know “enough to be dangerous” but hard to take the right approach with the right methodologies. Read More >

Explore the New

Learn More About Our New Product to Evaluate Your Content

Colleen Jones Posted by
Colleen Jones

Jan 17 2014

Last week, Lisa Welchman mentioned that content strategists, content marketers, and other content professionals face an opportunity to step up and lead. I couldn’t agree more. One way to lead is to own evaluating whether your content is effective. No smart company or organization will sustain a content effort that doesn’t get results. And, of course, valuable results are not sales alone. Read More >