In operation since 1852, the American Society of Civil Engineers (ASCE) boasts over 145,000 members and a prestigious reputation as the nation’s oldest engineering society. That led Carrie Hane Dennison, Director, Web Operations & Strategy, to expect that she would address content strategy right away when she stepped into her role last year. Instead, she uncovered something that many long-standing organizations still often lack—a web presence not quite ready for the web. Read More >
It’s the first full week of January…time to start on those resolutions for 2015! (For a handy piece on developing habits to automate keeping any resolution, I recommend Eric Barker’s How to Stop Procrastinating.) If your resolutions involve content, then I have some good news. We’re offering some extra incentive on training and tools to make developing good content habits easier. Read More >
While we like researching, developing, and publishing ideas from our Content Science headquarters, we love sharing those ideas with the world through our many speaking engagements. In 2014, our own Colleen Jones covered the globe from Sydney to Chicago, sharing important developments in content strategy and content evaluation. Let’s look back at the best of Content Science presentations with quick summaries, key insights, and links to details. Read More >
As the field of content strategy continues to grow, evolve, and become more complex, we find ourselves spoiled with a front row seat to hearing about these changes by interviewing the industry’s brightest minds. Throughout 2014, we captured countless insights from many shining content strategy stars. We don’t want to forget these insights going into 2015, so we’ve rounded up the key insights from each person we interviewed during the year and provided you a link to the full interview. Read More >
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