Connecting lead generation and sales to content might seem like the Holy Grail of content strategy and content marketing, but that connection is often hard to define. And especially when users perform a variety of complex tasks—discovering your brand for the first time, researching solutions, or actually buying—it’s often difficult to pinpoint if, and when, content nudged the buyer in the right direction. Read More >
Content awards! A few years ago they didn’t extend beyond a nod for copywriting in marketing circles. Today, content work—even the strategic work that takes time to get results—is starting to get the recognition it deserves. So, I’m delighted to share that Content Science recently earned some important kudos.
Top Honors at CERA Awards
Great news! We’re hosting a series of 1-day workshops in 2015. Here’s the scoop.
Why a Workshop Series?
I’ve enjoyed giving a variety of workshops and presentations over the past 5 years for clients and events. The workshops in this series represent fine-tuned material, tested activities, and surprise guests, presented in our killer new space.
I designed these workshops to build your expertise, skills, and confidence in leading content initiatives—or to do so for members of your team. Read More >
Any gathering of great content strategists and marketers inevitably makes us feel like kids in a candy store. So much knowledge to explore and sample! While many superb speakers will deliver amazing insights next week in Cleveland, we wanted to call out a few must-see Content Marketing World presentations to take your content marketing to a more strategic level.
Content Auditing: Unearthing the Substance of Your Brand
Rachel Lovinger (Razorfish)
We find in our experience that many people still confuse content inventories and audits. Read More >
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