I had a blast kicking off Content Strategy Applied USA yesterday in San Jose at eBay. (You know I can’t resist a good rhyme.) In my keynote presentation, I tackled the kicker of content strategy. After you have a successful pilot, how the heck do you scale it across, screens, channels, markets, or more?
Is scaling viable? Is there really a payoff? Read More >
Atlanta Ga., Oct. 29, 2014 – Author, Content Science Principal, and ContentWRX Cofounder Colleen Jones will present the opening keynote address at eBay’s upcoming content strategy conference.
Jones will open the Content Strategy Applied conference on Monday, Nov. 17 at 9 a.m. with an address on scaling content strategy. The session will lay out a vision and principles to help midsize and enterprise organizations scale content strategy across products, brands, channels, markets, and more. Read More >
According to Joe Pulizzi, Founder of the Content Marketing Institute, B2B enterprises tend to operate on the “follow the leader” mentality. If one big mechanical engineering company starts using a specific content platform, all of their competitors say, “We’ve got to use that content platform.” Then everyone starts using similar content platforms. But the Content Marketing Institute’s recent B2B Content Marketing research for 2015 suggests that enterprise content marketers need to be leaders—not followers. Read More >
Connecting lead generation and sales to content might seem like the Holy Grail of content strategy and content marketing, but that connection is often hard to define. And especially when users perform a variety of complex tasks—discovering your brand for the first time, researching solutions, or actually buying—it’s often difficult to pinpoint if, and when, content nudged the buyer in the right direction. Read More >
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