To get a jump on content marketing, study the past—in the days long before the Internet and even television. While content marketing has emerged as one of the most modern of marketing buzzwords, Joe Pulizzi, founder of the Content Marketing Institute and author of Epic Content Marketing, points out that a company like John Deere has produced consistent content marketing since 1895—every month like clockwork. Read More >
It’s the holiday season!
With the whoop-de-do and hickory dock.
- lyrics from Happy Holiday
What comes with every holiday season? Holiday gatherings! Parties, festivities, and potlucks galore. And, inevitably you’ll come across someone a bit like this guy, Cousin Eddie:
While Eddie is hilariously extreme, we all find ourselves this time of year talking to folks a bit like him at times. Read More >
At first glance, a distributed publishing model, over 1 million pages, and varied, diverse audiences present an intimidating content challenge for National Instruments. But Web Content Producer Lauren Moler tackled this challenge using mental models (inspired by Indi Young’s book Mental Models) that visualize the connection between specific user tasks and content. For Lauren, using these mental models helped quickly identify content gaps and more effectively reinforced the importance of meeting user needs. Read More >
How do you get started with evaluating your content? That’s the question I tackled last week for my virtual webinar with GatherContent and 400 registrants from a wide range of companies and agencies. I’m delighted to share the slides from the webinar with you. Feel free to use and share them with attribution.
If you registered, you also will get access to a recording of the session.
Can you believe we’re well into November? 2013 is going by so fast I feel like I’m on a supertrain. And we we’re headed straight for the first conference season in 2014. I’m delighted to contribute to the three esteemed events below. Why? Because each of these events has an excellent mix of networking opportunity and quality content for their attendees. Read More >
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