Surprising Lessons from IBM in Successful B2B Content Marketing

Michelle Killebrew Sheds Light on Why Business Customers Crave Engaging Content

Kevin Howarth Posted by

Sep 11 2014

Selling candy, appliances, or fast food can involve rapid-fire, high volume social media campaigns driven by the latest trends in website, mobile, and social content. By contrast, B2B products and sales cycles appear bland. Yet, B2B customers and prospects are people, too. Shouldn’t the same B2C engagement principles apply to B2B content marketing?

Michelle Killebrew answers with a resounding “Yes!” However, she points out that leveraging those trends requires a granular understanding of your audiences. Read More >

Must-See Content Marketing World Presentations

Find Out the Latest on Auditing, Planning, and Going Global

Kevin Howarth Posted by

Sep 05 2014

Any gathering of great content strategists and marketers inevitably makes us feel like kids in a candy store. So much knowledge to explore and sample! While many superb speakers will deliver amazing insights next week in Cleveland, we wanted to call out a few must-see Content Marketing World presentations to take your content marketing to a more strategic level.

Content Auditing: Unearthing the Substance of Your Brand

Rachel Lovinger (Razorfish)

We find in our experience that many people still confuse content inventories and audits. Read More >

What’s the Prognosis for Health Media Credibility?

Dr. Oz Underscores the Tension between Getting Attention and Keeping Trust

Colleen Jones Posted by

Sep 03 2014

Have you ever followed advice from Dr. Oz? I have. Always looking for ways to boost energy, I tried some amino acid supplements that Dr. Oz suggested on his show a few years ago. I’m not a die-hard follower of his show, but I discovered a clip on Sharecare about the supplements. They had some research backing and weren’t expensive, so I decided to try them. Read More >

What’s Your Content Snapscore?

Get Quick Insight into What People Think About Your Web Content

Colleen Jones Posted by

Aug 16 2014

Well, what is a Snapscore, you might ask?

It’s a new feature we just released on ContentWRX to give you almost instant insight into your content’s performance.

get your free contentwrx snapscore - banner

Snapscore collects feedback about your web content from a very small small sample of users and then offers a score.

At the same time, you get to sample some other ContentWRX features, such as the dashboard, analysis, and recommendations. Read More >

Four for Friday – Content Science Updates

Updates About Our Services, Latest Book, Latest ContentWRX 2.0 Release, and More

Colleen Jones Posted by

Aug 08 2014

Time flies when you’re having content fun. By fun, I mean working hard to form content strategy and bring it to life (and then perhaps sipping some Jameson).

In the process, we’ve made some changes and achieved some milestones. I’m proud of these Content Science updates but, more importantly, excited about how they enable us to better serve our clients and contribute to the wider content strategy community. Read More >