The Top Challenge Content Teams Face? Scaling

Executive Summary of What Makes Content Teams Thrive

Colleen Jones Posted by

Mar 05 2015

We’ve crunched the numbers from our latest study, What Makes Content Teams Thrive? The results from 111 participants across a variety of companies and business functions paint a fascinating picture of how content teams strive to thrive despite challenges.

What challenges did participants report, exactly? The top 3 were scaling, balancing, and dealing with misunderstandings about content.

1-scaling 2-balancing workload 3-misunderstanding of content importance








These problems, especially 1 and 2, are good ones to have, but they’re problems nonetheless. Read More >

Getting a Grip on Content Change

Sometimes to get ahead, you first have to fall back.

Colleen Jones Posted by

Feb 18 2015

Last summer, I finally did it. I decided to change my tennis serve. That might sound like an easy decision, but it wasn’t. Allow me to give some quick context.

The serve is the first shot launched for a tennis point. (When you see Roger Federer throw the ball in the air and smack it, that’s a serve.) If you play tennis, you know that the serve is your most important shot.  Read More >

Facing the Dark Side of Influential Web Content

Colleen Jones Posted by

Feb 06 2015

If you haven’t been hiding under a rock, you’ve probably heard that Brian Williams lied about coming under enemy fire while reporting from Iraq. (And you’ve seen at least one well-deserved #brianwilliamsmisremembers meme.) The uproar is understandable. Williams abused his credible persona as a news reporter to tell a self-glorifying story that influenced his succession to Tom Brokaw as anchor of NBC Nightly News. Read More >

The 4 Es of an Influential (and Intelligent) Content System

Use These Elements to Create a Smart, Effective System for Your Content

Colleen Jones Posted by

Jan 27 2015

When we are blind to systemic causes of problems, all the solutions we try will likely make matters worse.

Esther Derby

How can your organization design a smart solution for making your content influential? Think in terms of a system. A collection of one-off content tactics or tricks won’t achieve any BHAG (big hairy audacious goal) and won’t sustain smaller successes over time. Read More >

Strategically Nagging Toward a Content Strategy

Carrie Hane Dennison On How Change Leadership Helped the American Society of Civil Engineers Modernize Its Web Content

Kevin Howarth Posted by

Jan 13 2015

In operation since 1852, the American Society of Civil Engineers (ASCE) boasts over 145,000 members and a prestigious reputation as the nation’s oldest engineering society. That led Carrie Hane Dennison, Director, Web Operations & Strategy, to expect that she would address content strategy right away when she stepped into her role last year. Instead, she uncovered something that many long-standing organizations still often lack—a web presence not quite ready for the web. Read More >