You’re more likely to win the lottery than click on a web banner ad. Not good odds, right? That’s why digital marketers and media have increasingly experimented with native advertising, also known as sponsored content. For marketers, native advertising holds promise as a more effective way to reach potential customers. For media (including social media), sponsored content has potential to supplement their revenue. Read More >
On my recent work-cation to Australia and New Zealand, I flew for about 50 hours. Lots of time to avail myself of the in-flight media. I observed Delta take its content strategy to a new level that can teach us some handy lessons in content scaling.
Safety Video with Sass
A couple of years ago, when you thought about Delta, you might not have thought about content. Read More >
Last week, I had the pleasure of both speaking at Content Marketing World Sydney and attending some wonderful sessions. Actually, pleasure is an understatement. I had a blast.
I know most of you couldn’t pick up and head down under, so I’m bringing some highlights to you. Just as Jane Austen’s famous book points out the value of balancing sense and sensibility in relationships, so this event nicely emphasizes both the logical and emotional sides of content. Read More >
I recently read an article from Digiday about PR agencies experiencing a renaissance centered on the current content explosion. Drawing from the insights of leading PR agency representatives, the article discusses how PR professionals have created content for years. Thus, they logically can own content creation within enterprises. Yet, this discussion failed to mention content strategy or content marketing—and instead jumped straight to content creation within the context of PR. Read More >
Ah, spring. It’s the season of budding flowers, chirping birds, and—in this year of the winter that won’t fade away—falling snow flakes. Most importantly, it’s the season of excellent content and industry conferences.
I have much to say this year about content strategy (especially scaling it and making it influential), content evaluation, and content engineering. So, I’m keen to share my opinions and experience at these outstanding events around the world. Read More >
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