how does your content rate?
see our content quality checklist
If you're not caring for content, it's a liability, like a ticking time bomb. It's also doing nothing for your bottom line. If content worries keep you awake at night, our services will put you at ease.
Content Analysis and Strategy
What Is It?
Together, we'll form realistic content goals. Then, we'll plan how to achieve those goals—and measure the results.
We study your current content, processes, performance, brand, competitors, and customers / users.
What Problems Does It Solve?
Content analysis saves you from the anxiety of having no content direction. It identifies your content pain points and their causes. It also reveals strategic and tactical opportunities that you're missing. Analysis provides clarity and direction for your content strategy.
How Do We Do It?
We use methods such as:
- Content audit and quality assessment
- Content workflow / process analysis
- User / audience / market analysis
- User interviews and focus groups
- Industry trends and best practices review
- Expert usability review
- Analytics and performance data review
- Social media sentiment analysis
- Competitive analysis
- Search engine keyword analysis
Editorial Planning
What Is It?
Crafting and curating quality content requires a human touch. No tool or technology can do it entirely for you. We make your content work well for people.
What Problems Does It Solve?
Without editorial planning, you're at risk for a muddled brand, confusing messages, legal problems, and public relations nightmares. You're also missing the chance to communicate persuasively with your customers. And, you're sure to feel the strain of not having the right people and processes to oversee content for your website, social media, and mobile presence over time.
How Do We Do It?
Some typical ways we help with editorial planning are
- Establishing editorial vision and voice
- Developing key themes and messages
- Crafting and testing content ideas and concepts
- Defining an editorial style guide
- Creating an editorial calendar
- Planning social community management
- Consulting on organizational process change (e.g. workflow)
- Creating content and overseeing content production
Architecture Planning
What Is It?
Architecture organizes your content, ensures it gets to the right place, and optimizes it for search engines. Architecture makes your content work well with technology.
What Problems Does It Solve?
Customers expect the right content in the right place at the right time, but most organizations can't deliver. If you don't plan architecture, your content will be hard, if not impossible, to find. You also could violate laws requiring accessible content for people with disabilities. And, you risk building systems or applications that don't fit your content. You also miss opportunities to reuse your content in new ways for mobile and social media.
How Do We Do It?
We use a variety of techniques to plan architecture, and we'll use the most appropriate ones for your project. Common techniques include
- Taxonomies and site maps
- RDF and OWL specification
- Content modeling
- Content syndication and reuse planning
- Metadata specification for search engines and compliance with accessibility laws
- Metadata specification for mobile and other channels
- Content requirements
- Wireframes
User Experience Design
What Is It?
Design is about much more than pretty graphics. We plan an entire user experience, from the overall flow to the screen design.
What Problems Does It Solve?
The way customers interact with your content has a big impact on whether they like it, trust it, and act on it. If you don't make your websites, mobile applications, and other interactive experiences pleasant and easy to use, customers will not use them.
How Do We Do It?
We draw on design principles and our own creativity to plan an outstanding user experience. Among our techniques are
- Personas, scenarios, and task flows
- Requirements and use cases
- Wireframes
- Creative graphic concepts
- Page compositions
- Interactive prototypes