case studies: Atlanta Journal Constitution

Our Workshop Helps AJC Plan Content Marketing

Our workshop gave Atlanta Journal-Constitution ideas for content marketing to potential advertisers.

The web marketing team at The Atlanta-Journal Constitution (AJC) knew they needed to raise awareness with and show their expertise to potential clients, but they weren’t sure where to start. We conducted a workshop packed with principles and insights to attract and engage the right customers.

From Our Client

“Colleen’s principals of influence inspired ideas to make our content more compelling to the customers we want to reach. And her strategic yet practical insights into planning content were very helpful.”

Nate Kristy, Market Development Manager, AJC

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Strategy. Content. Results.