“When customers turn to us, we want to be easy to find and ready to advise. Quality editorial content will reinforce our brand positioning and help us make that vision a reality.”
Alan Beychok, Chief Executive Officer at FootSmart
case studies: FootSmart
Content Strategy Turns Retailer’s Vision into Reality
Our thought leadership helped this niche brand turn its content vision into reality.
A successful retailer ranked 175 in the Internet Retailer 500, FootSmart recognized content as an opportunity. FootSmart viewed content as the key to developing its niche brand and strong relationships with customers. To boot, the company sensed the importance of content to website architecture, social media, and search engine optimization. FootSmart asked us to develop a content strategy that they could really use. We thoughtfully analyzed their situation. And, we advised on everything from hiring to internal processes to editorial style.