Atlanta Ga., June 11, 2015 — Colleen Jones, CEO of Content Science, published a feature article with the prestigious CMO Council. The article appeared in the CMO Council’s monthly eJournal, Marketing Magnified. The feature Thinking Big Data for Marketing? Get Small Data Right First, charts three pillars to using small data and opportunities to improve its functions—especially for content marketing.
Jones’s thorough small data checklist includes a step-by-step process of collecting and analyzing data, interpreting that data, and transforming that intelligence into action. Read the full feature, here.
About the CMO Council
The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.
About Content Science
Content Science is an award-winning think tank devoted to content strategy. Based in Atlanta, Ga., Content Science has advised clients including Fortune 50 companies, startups, institutions, and government agencies since 2010. Content Science also offers custom training, case studies, original research, and thought leadership, as well as a new workshop series debuting in 2015. The consultancy also owns the ContentWRX content evaluation platform.
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